tag:blogger.com,1999:blog-62289712011-04-21T13:26:42.522-07:00The thoughts and ramblings of a self-proclaimed software guru. Topics on development and marketing of software applications.Borishttp://www.blogger.com/profile/17639905706160797148noreply@blogger.comBlogger51100tag:blogger.com,1999:blog-6228971.post-1102305104784346322004-12-05T19:44:00.000-08:002004-12-06T11:21:18.176-08:00

Should you join the ASP? For some time I was wondering if joining the ASP (Association of Shareware Professionals) is a good idea. I knew it will be helpful to me but was hesitant to part with $100. Well I had finally decided to join and have done this on 1st Dec, just 5 days ago. Let me share my impressions with you. The Forums I had heard that the private newsgroups are the biggest benefit

Borishttp://www.blogger.com/profile/17639905706160797148noreply@blogger.comtag:blogger.com,1999:blog-6228971.post-1098039477224948512004-10-17T11:51:00.000-07:002004-10-17T12:24:56.530-07:00

Download-To-Buy Ratio: The Myth There is one thing everyone starting in shareware business knows. In order to get a sale he should get a hundred downloads. In other words the typical download-to-buy ratio is 100 to 1. I remember the time before starting with shareware. I was browsing Download.com and was looking at the download counts. If an app had 50 000 downloads I knew it had sold about 500

Borishttp://www.blogger.com/profile/17639905706160797148noreply@blogger.comtag:blogger.com,1999:blog-6228971.post-1093039161136163752004-08-20T14:59:00.000-07:002004-08-20T15:30:16.836-07:00

The download sites The most used way to popularize shareware applications is using download sites. These are web sites oriented only towards providing applications downloads. Surprisingly for a lot of the shareware authors this is far from the optimal way to promote software. Why download sites are not that good? There is a pretty good reason, which many prefer to ignore. People are using

Borishttp://www.blogger.com/profile/17639905706160797148noreply@blogger.comtag:blogger.com,1999:blog-6228971.post-1092861365342118512004-08-18T12:09:00.000-07:002004-08-18T17:28:10.123-07:00

Selling your software Create a great product and it will sell itself. Right? No, it’s not; unfortunately. What’s wrong? Let’s suppose you have already developed a great software product and you are just waiting to make a fortune. It’s not going to be easy no matter how good your product is. And there is the problem: most software developers have no idea of marketing. And marketing is what is

Borishttp://www.blogger.com/profile/17639905706160797148noreply@blogger.comtag:blogger.com,1999:blog-6228971.post-1092795279006626192004-08-17T19:10:00.000-07:002004-08-17T19:14:39.006-07:00

It's official! I am starting my blog today.

Borishttp://www.blogger.com/profile/17639905706160797148noreply@blogger.com